Bilingual site

Case Study: Bilingual, Accessible Website Solutions for Public Health Programs

UPMC Health Plan worked with ProWorks to design and build modern, bilingual websites. The project aimed to replace aging infrastructure with a scalable, editor-friendly platform.

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Fully rebuilt homepage for UPMC

About UMPC

UPMC Health Plan is part of the UPMC integrated health care delivery system, one of the nation’s top-ranked providers. Headquartered in Pittsburgh, Pennsylvania, UPMC Health Plan delivers high-quality, affordable care to more than 3.9 million members across Pennsylvania and surrounding states. Its mission is to improve the health and well-being of its members and the greater community by offering a full range of health coverage, including Medicaid and long-term care programs like Community HealthChoices (CHC).

To better support that mission online, UPMC needed a more modern, accessible digital presence for both its Medicaid and CHC websites. The new sites would serve members in both English and Spanish, provide essential service information, and establish a scalable CMS platform that could support future health plan websites.

Services Provided

  • Discovery and stakeholder interviews
  • User stories and requirements documentation
  • Site architecture and component strategy
  • Custom Umbraco CMS development
  • Multilingual configuration and content migration
  • Accessibility testing and compliance support
  • Content editor training and documentation

The Challenge

The existing Medicaid and CHC sites were outdated, hard to update, and lacked a consistent content structure. Editors faced long delays for publishing updates, and there was no native support for managing multilingual content.

Additionally, the sites did not meet current accessibility standards and relied on manual processes that hindered efficiency. UPMC needed a centralized platform that could streamline content management, support Spanish and English, and scale to serve more audiences over time.

Key Objectives

Launch modernized websites for UPMC Medicaid and CHC

with English and Spanish language support.

Improve accessibility compliance

to meet WCAG 2.1 Level AA standards.

Equip editors with flexible, component-based tools

for managing pages and content.

Migrate and structure content

for easier updates, localization, and approvals.

Set a scalable foundation

to replicate the platform for future plan websites.

Our Umbraco Approach

ProWorks delivered two fully rebuilt and redesigned websites on Umbraco version 9 for UPMC Medicaid and for CHC. These sites were built using Umbraco's multilingual Language Variants feature, allowing UPMC teams to manage English and Spanish content side-by-side in a single interface. The component-based structure empowered content editors to build pages using flexible, reusable blocks while supporting content scheduling and approval workflows.

Accessibility and compliance were core to the project. ProWorks implemented WCAG 2.1 AA standards and configured environments that supported UPMC's internal approval processes, including compliance, legal, and DHS reviews. The front-end was developed using a mobile-first approach, ensuring fast performance and clean usability across device types.

As a future-proofing step, the solution was designed so UPMC could reuse this architecture to spin up additional health plan sites as needed, saving future development time and maintaining brand consistency across properties.

Visit: UPMC

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Results & Impact

  • Enabled faster, more independent content updates through streamlined editorial workflows
  • Established a scalable platform to manage multiple Medicaid programs from a single CMS
  • Laid the groundwork for expanded multilingual support and improved service to Spanish-speaking members
  • Delivered a mobile-optimized, user-friendly experience aligned with UPMC’s brand and accessibility standards
  • Supported regulatory compliance with structured processes for content approval and publishing
  • Created a flexible architecture that can grow with UPMC’s future digital needs

Key Outcomes

  • New Medicaid and CHC websites with fully bilingual support using Umbraco Language Variants
  • A scalable CMS platform designed for future health plan sites
  • Content editing tools that simplify updates and reduce publishing delays
  • WCAG 2.1 Level AA accessibility compliance built into the design and QA process
  • Editor training and structured workflows for content entry and review

Build Digital Platforms That Serve Every Member

ProWorks helps healthcare organizations create scalable, accessible websites that support multilingual audiences and compliance needs. If you're planning a redesign or CMS upgrade, let’s start a conversation.

Contact a Healthcare CMS Specialist

Our Process

Phase 1: Discovery

Understand the Organization and Audience

We begin by learning how the healthcare organization serves its members, patients, and stakeholders. This includes reviewing accessibility needs, multilingual requirements, content structure, and compliance considerations so the digital platform supports every audience effectively.

Phase 2: Strategy

Plan a Scalable CMS Experience

Next, we define the right content and platform approach for long-term growth. ProWorks helps healthcare teams plan website redesigns and CMS upgrades that make content easier to manage, support governance needs, and create a strong foundation for scalable digital experiences.

Phase 3: Delivery

Deliver a Website That Supports Every Member

Finally, we create a modern healthcare website that is accessible, flexible, and built to perform. The result is a digital platform that helps organizations communicate clearly, serve multilingual audiences, and meet the expectations of members across every touchpoint.

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