What is a Landing Page and How To Create Them for SEO and Conversions

Download: Introduction to Landing Pages

What is a Landing Page?

A landing page is a web page that is designed to: Target a specific audience, need or campaign Perform for targeted key words or search terms Convert visitors to take a desired action (often a click or submitting a form)

The Case Scenario:

Website visitors often DO NOT enter through the home page. Consider: Google search results include internal page links Social media links to internal pages The concept of “browsing” can be misleading. Do your customers want to find a specific solution quickly?

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