What is a Landing Page?
A landing page is a web page that is designed to: Target a specific audience, need or campaign Perform for targeted key words or search terms Convert visitors to take a desired action (often a click or submitting a form)
The Case Scenario:
Website visitors often DO NOT enter through the home page. Consider: Google search results include internal page links Social media links to internal pages The concept of “browsing” can be misleading. Do your customers want to find a specific solution quickly?3.7 out of 5 based on 24 ratings. 5 user reviews.