What are Rich Snippets and Structured Data

Download: Introduction to Strcutured Data for Business Websites.pdf

Included in this handout: Introduction to Structured Data and Rich Snippets for Business Websites

Rich Snippets are summaries or previews of the search result listing displayed to the user on the search result page to help them decide which result to click.

Why Do You Care?, Some Rich Snippets Google is Using Now, More Structured Data “Things” for Businesses, Rich Snippet Examples, and Useful Links.

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