"Companies should employ analytics and use the information to
make business changes to benefit from continual improvement on CRM projects."
~Gareth Herschel, Gartner Research Director
About ProWorks CRM
ProWorks specializes in data analysis software that delivers insights to empower users
to confidently make decisions and take action. ProWorks CRM software combines advanced
analysis with easy-to-use interfaces to provide tools and information that enhance the
performance of sales, marketing and service end-users on a daily basis.
ProWorks CRM packaged tools provide analysis enhancements for Microsoft Dynamics CRM.
Our CRM tools are easy to install, set-up, and customize without an analysis expert.
Insights are delivered seamlessly within Microsoft CRM so that users are able to easily
leverage analysis results in their day-to-day business activities.
ProWorks CRM consulting services are able to address very specific analysis and data
mining needs for your unique business processes and vertical industry. ProWorks possesses
the expertise required to work with huge amounts of structured and unstructured data from
any CRM platform and disparate data sources.
Transform Your CRM Data into Insight and Action
Common CRM analysis tools often simply offer historical data reports or dash
boarding under the auspices of data analysis. In contrast, ProWorks’ CRM analysis
tools provide business insights about the future using proven predictive analysis
and data mining techniques. It may be interesting to know to which customers have
purchased in the past. Insight into which customers are most likely to purchase in
the future is the power to take action in a way that impacts the bottom line.
Spanning the Gap Between Analysis and Business Users
Frequently, analysis results remain accessible only by executives and analysis experts
creating a gap between useful information and people that need it most. To leverage CRM
analysis throughout the business, insights must be delivered to front-line business
users at the right time and in a way that easily translates into action according to
their role. ProWorks CRM spans the information gap by eliminating the complexity of
the analysis results through role-specific interfaces and reports for non-technical
business users.
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