Bergquist, a fellow social media professional for whom I have a
high professional and personal regard recently published a blog post
suggesting that the title of "social media expert" is
overstated if we consider his observation:
"Social Media is such a new frontier that there really
is no way that someone could honestly claim to fully understand it.
It is constantly changing, and rules of the game are continually
being remade and broken."
John compares good social media consultants to guides who
provide knowledge, a sense of safety and confidence. I couldn't
So how do we select a qualified guide? I though it would be fun
to take a look at Lewis and Clark (I love Oregon) and ask why would
I be willing to explore a new frontier with these guys?
Does that apply to confidently selecting a social media guide? I
like to think it does.
Lets face it. The barrier to entry for being a "social media
expert" is somewhere between puberty and a free Facebook page. Here
are a few posts I think are good reading for both guide seekers and
What do you think? What criteria would you use to select a
guide? For social media or otherwise.
Great post Loyan.
I totally agree. And this analogy could be applied to almost all consultants and service professionals.
...maybe not so much for aging sports stars though :P