Bergquist, a fellow social media professional for whom I have a
high professional and personal regard recently published a blog post
suggesting that the title of "social media expert" is
overstated if we consider his observation:
"Social Media is such a new frontier that there really
is no way that someone could honestly claim to fully understand it.
It is constantly changing, and rules of the game are continually
being remade and broken."
John compares good social media consultants to guides who
provide knowledge, a sense of safety and confidence. I couldn't
So how do we select a qualified guide? I though it would be fun
to take a look at Lewis and Clark (I love Oregon) and ask why would
I be willing to explore a new frontier with these guys?
- Some visible wear and tear - I feel better
seeing unhidden signs of prior missteps and failure. Perhaps even
worn with a sense of pride. I want to know that my guide has faced
the unexpected, survived and is better because of it.
- Packs, guns and knives - I want to see a
collection of useful tools and gear. I may not understand what
everything does, but I want to know that my guide is not
- Buckskin clothing - In this case it is a sign
that my guide has foraged from a similar environment that we are
about to enter. It is just more evidence that my guide has operated
in a similar environment before.
- Other guides - I like seeing that my guide
doesn't travel alone and is connected with other guides from whom
he can learn and receive help from. Honestly, I take on look at
Sacagawea and I feel better about the expedition.
- A variety of skills, perspectives and approach
- Lewis, Clark and Sacagawea could not have been more different.
Did you know that Clark wasn't even of proper rank to co-lead the
expedition with Lewis? I like knowing that Clark isn't
guiding us simply based on some unrelated title or rank.
Does that apply to confidently selecting a social media guide? I
like to think it does.
Lets face it. The barrier to entry for being a "social media
expert" is somewhere between puberty and a free Facebook page. Here
are a few posts I think are good reading for both guide seekers and
What do you think? What criteria would you use to select a
guide? For social media or otherwise.