Corvallis on Google Caffeine
If you haven't heard, Google has been working on a the next
generation of their web search dubbed Google Caffeine. For the past
month web professionals have been trying to figure out what impact
this will have on the all powerful Google search engine rankings.
After researching information from Google and independent sources
my personal conclusion is:
Google Caffeine does not drastically change
the search engine ranking placement. You may be thinking
but I was #1 and now I am #3. OK, that is clearly a change. But
when the index size is a million results I consider a
significant change to move from #1 to #15. Generally, first page
results remain first page results. I believe Caffeine in its
current state is the foundation for Google to implement future
changes to the algorithm. There are changes I think are
happening now. It appears that Google is paying attention to time
relevancy. A comparison of results for "Loyan" is a
demonstration of that. In general, YouTube video results are
moving up, noticeably into the first page of results where they did
not appear before.
I know you are dying to to do some vanity searches for yourself
and your company (its what I did right away). Here are two places
you can do that. Go on, the rest of this post will wait here for
Mashable, SEO Book, and Google itself are some of my favorite
resources for information on website best practices and SEO. In
all, these sources didn't give me the impression that the changes
were very significant at this point. Stan
Schroeder of Mashable.com says, "As far as the results go,
the changes still seem rather subtle, but one has to admit that
[the current] Google Search is functioning quite well as it is, so
it's hard to expect dramatic improvements in this area." Google
itself even tells us that they will roll out changes to the
algorithm over time, just like they always have.
Some sources I found useful:
The best source I found came from http://blog.searchenginewatch.com/090825-163156 where
they reported on an analysis of 40 retail keywords by a digital
marketing agency called 360i. I
really like tests like these. They compared the results of:
Their resulting conclusions were:
How do your search comparisons look? How did it affect
your personal or business results? What theories or
conclusions can you make from your your own
(Thank you to Katherine Cleland for
inspiring me to investigate Google Caffeine.)
Great post Loyan.
My vanity search showed that social media things seem to have bumped up a bit (twitter, linkedIn especially)
Twitter has been performing well for a while. I also made a note of LinkedIn showing up better than I have seen previous. It is consistant with a higher value on time relevant or fresh content.
Google, the single most powerful search engine in the universe, never ceases to amaze me. They are constantly coming up with more innovative ways to make cyberspace better, faster, more acccurate. From the fast flip to the Google 3600...it's like there's something new every week or so.
Do those guys and gals in the Google labs every sleep?
So how did BING rise to the top of the search engines sending internet traffic my way so quickly? Are they just using more "robots" (for lack of a more educated term) to be out there forming new methods of searching? I haven't talked to very many people who have used Bing at all, or if they have, just once...
Thank you for your comment. Google has a great culture of innovation. I think the mojo they have going on permeates outside of just their labs. A great example for all of us.
Take a look at http://siteanalytics.compete.com/corvallisfallfestival.org/. Even in just the last 3 months I don't see Bing sending traffic your way. I am interested in exploring this with you though. Feel free to email me at firstname.lastname@example.org.
[...] If theres anything else you’d like to know theres a great post about the changes here [...]
I have a hunch we'll be hearing from Google's Matt Cutts sometime soon ;) We're definitely seeing a soft implementation. Here's an article I just published relating to this topic: New SEO Practices for a Google Caffeine World ... http://bit.ly/dBsAuY
Good post Loyan. Great and thorough references. I'm not sure that we've seen all that Caffeine will bring us.
Jim Adams - CEO
New Homes Directory .com
Your welcome Jim. I think you are right. The biggest impact of Caffeine are yet to be seen. I think Google just laid a new foundation for some of the really cool stuff to be built on in the (near?) future.