Corvallis on Google Caffeine
If you haven't heard, Google has been working on a the next
generation of their web search dubbed Google Caffeine. For the past
month web professionals have been trying to figure out what impact
this will have on the all powerful Google search engine rankings.
After researching information from Google and independent sources
my personal conclusion is:
Google Caffeine does not drastically change
the search engine ranking placement. You may be thinking
but I was #1 and now I am #3. OK, that is clearly a change. But
when the index size is a million results I consider a
significant change to move from #1 to #15. Generally, first page
results remain first page results. I believe Caffeine in its
current state is the foundation for Google to implement future
changes to the algorithm. There are changes I think are
happening now. It appears that Google is paying attention to time
relevancy. A comparison of results for "Loyan" is a
demonstration of that. In general, YouTube video results are
moving up, noticeably into the first page of results where they did
not appear before.
I know you are dying to to do some vanity searches for yourself
and your company (its what I did right away). Here are two places
you can do that. Go on, the rest of this post will wait here for
Mashable, SEO Book, and Google itself are some of my favorite
resources for information on website best practices and SEO. In
all, these sources didn't give me the impression that the changes
were very significant at this point. Stan
Schroeder of Mashable.com says, "As far as the results go,
the changes still seem rather subtle, but one has to admit that
[the current] Google Search is functioning quite well as it is, so
it's hard to expect dramatic improvements in this area." Google
itself even tells us that they will roll out changes to the
algorithm over time, just like they always have.
Some sources I found useful:
The best source I found came from http://blog.searchenginewatch.com/090825-163156 where
they reported on an analysis of 40 retail keywords by a digital
marketing agency called 360i. I
really like tests like these. They compared the results of:
- 10 major retail brand names (keywords)
- 10 retail head terms (single keywords)
- 10 retail torso terms (two-word phrases)
- 10 retail long-tail phrases (four-word phrases)
Their resulting conclusions were:
- Domains and rankings will fluctuate.
- The index size of single keyword search relevance will
increase, meaning more competition.
- Long-tail becomes more relevant.
- Caffeine is faster. You'll get results (SERPs) in half the
time, on average.
- Universal (aka Blended) results will increase
- Social media listings will increase, primarily due to a lift in
How do your search comparisons look? How did it affect
your personal or business results? What theories or
conclusions can you make from your your own
(Thank you to Katherine Cleland for
inspiring me to investigate Google Caffeine.)